My Dear Hard Drive

Posts Tagged ‘slogan’

You got to love Australia. Somehow, their modesty just doesn’t seem proportional. I mean, they have stuff here that normally would be regarded as the 7th wonder of the word, but here, they brush it off and bury it somewhere in the outback and go: “It’s interesting, but nothing to brag about.”

Now the Australian  Trade Minister Simon Crean has declared that Australia needs a new slogan to attract tourists. The only problem Australia has, in my point of view, in attracting tourists is that it’s too bloody far! If they could move it a little closer to Europe or USA they’d have no worries at all. But, as continents have the tendency of staying where they are, we just have to trust advertising to attract them to Australia despite the cost.

Really, it shouldn’t difficoult at all. If I was an Australian, I would be more worried that people will actually realize what a fantastic country it is, and being unable to stop the flow of people coming in and building sky scrapers into the outback or something. But as Australians are completely incapable of bragging about positive things, advertising is a little bit of a struggle for them. Of all the suggestions I’ve heard for the slogan, I haven’t found one that would have come to even close to summarising the wonderfulness that is Australia and Australian.

Here’s my 2 cents worth: No worries, mate. What could possibly be more Australian than that? They keep repeating it about 50 times a day, starting from the customs officer and ending to a toddler that just learned to put 3 words together. And what kind of an attitude would be more relaxing to a holiday maker than “No worries, mate”? It tells you two things: “Relax, you’re amongst friends”. Combined with a bit of Australian humor about tough life in the outback, you’ve got a winner. In my mind’s eye I see a rugged Australian bloke – preferably Hugh Jackman of course, if you can call him rugged – wrestling a crock, pinning it down to the ground and going: “No worries, mate.” to a close by tourist who seems a bit scared by the beast. Then continuing on to a barbie, with that shrimp on it, catching fire maybe, with another rugged Aussie bloke putting out the fire and going: “No worries, mate” to the shocked tourist… And so forth and so forth, at the same time showing scenery that is out of this world beautiful…

… Really, not long ago there was a news that this diver, an Aussie of course, fought off a shark by punching him in the nose, after the shark bit him on a leg or something! Like really! If you can’t make an alluring advertisement out of these ingredients, you’re the shittest advertiser in the whole world – and that is the only thing Aussies truly suck at.