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Posts Tagged ‘advertising’

You got to love Australia. Somehow, their modesty just doesn’t seem proportional. I mean, they have stuff here that normally would be regarded as the 7th wonder of the word, but here, they brush it off and bury it somewhere in the outback and go: “It’s interesting, but nothing to brag about.”

Now the Australian  Trade Minister Simon Crean has declared that Australia needs a new slogan to attract tourists. The only problem Australia has, in my point of view, in attracting tourists is that it’s too bloody far! If they could move it a little closer to Europe or USA they’d have no worries at all. But, as continents have the tendency of staying where they are, we just have to trust advertising to attract them to Australia despite the cost.

Really, it shouldn’t difficoult at all. If I was an Australian, I would be more worried that people will actually realize what a fantastic country it is, and being unable to stop the flow of people coming in and building sky scrapers into the outback or something. But as Australians are completely incapable of bragging about positive things, advertising is a little bit of a struggle for them. Of all the suggestions I’ve heard for the slogan, I haven’t found one that would have come to even close to summarising the wonderfulness that is Australia and Australian.

Here’s my 2 cents worth: No worries, mate. What could possibly be more Australian than that? They keep repeating it about 50 times a day, starting from the customs officer and ending to a toddler that just learned to put 3 words together. And what kind of an attitude would be more relaxing to a holiday maker than “No worries, mate”? It tells you two things: “Relax, you’re amongst friends”. Combined with a bit of Australian humor about tough life in the outback, you’ve got a winner. In my mind’s eye I see a rugged Australian bloke – preferably Hugh Jackman of course, if you can call him rugged – wrestling a crock, pinning it down to the ground and going: “No worries, mate.” to a close by tourist who seems a bit scared by the beast. Then continuing on to a barbie, with that shrimp on it, catching fire maybe, with another rugged Aussie bloke putting out the fire and going: “No worries, mate” to the shocked tourist… And so forth and so forth, at the same time showing scenery that is out of this world beautiful…

… Really, not long ago there was a news that this diver, an Aussie of course, fought off a shark by punching him in the nose, after the shark bit him on a leg or something! Like really! If you can’t make an alluring advertisement out of these ingredients, you’re the shittest advertiser in the whole world – and that is the only thing Aussies truly suck at.

Popularity: 21%

I am currently experimenting few ad networks, even EntreCard is back on the menu as they recently did some changes I wanted to check out. CMF ads visited my sidebar again, but as there still was no advertisers I took it down again. – I don’t think you should ask for advertisers on the ad networks forum to get people advertising, especially as it seems we’re supposed to buy ads of each other which makes little sense to me.

Project Wonderful has been hanging on for a while, even though the few pennies I earn doesn’t really ad up, but it has a good ad campaigning system so everything that I earn I’ll pretty much put back in.

The network I’m now going for is Adgitize. The reason for this is that the network, that seems to be in early days and quite amateurish in look still, is run by a guy who seems very dedicated to his thing and who is making eager effort to make his network flourish. The sad thing is that since the network is lacking in looks, I think it is hard to take seriously. It attracts second grade… Or shall we even say third grade blogs as publishers, often beginners and those who will add any gadget out there on their blog just because they learned the art of “copy paste”. Not only that, they are the ones who will add 3×3 -ad code to their site. In my opinion it shouldn’t even be offered. 3 ad boxes is more than enough and often that is too much on the same network (lowers the price paid for each ad box as there’s more room).

Anyway, Adgitize is good for small and medium sized blogs because you can earn in multiple ways on their system. It’s not only how many ads you show, or how many is clicked, it also has to do with you clicking on others adds, how many ads you show (this shouldn’t be rewarded imho), it even rewards you for posting content onto your own blog! There are a lot of things this network could do to improve, but it has such a flying start that I wish more serious bloggers who have more self control on advertising and understanding of quality would get into it as well.

Popularity: 5%