Few days ago, I followed a comment-link to read the blog of a person who left me a very interesting comment. What I found was a blog so badly designed I could not read it. I simply could not read it even tough I really really wanted to. I skimmed through some of the posts after setting my browser so that I could almost comfortably follow the lines of massive text, and found an entry that was wondering why the blog wasn’t doing too well. I found that this blogger had followed every rule in the book to get his blog out there… Exept what comes to designing blog layouts. This is the state that I found the blog in. I needed a total 27 screenshots to fit the front page onto a screenshot. 27 - I kid you not. So I contacted him directly to offer some insight to what might have effected his success as a blogger - the design. I thought it was such a shame seeing his beautiful writing being cluttered by all sorts of gadgets and widgets and thingamabobs, that you could not tell the header from a tag cloud. As it happened, I offered my help and he accepted, and we’ve been working together to improve his blog there on. I am truely happy he accepted my help as I think he makes a fantastic blogger.
Arguing with him over some design elements made me think about good web design and the beginner mistakes that I think everyone makes, especially if they are very keen on making their own layouts to start with. I know I had my era of using every possible font colour I could think of for the mere joy I knew how to change that colour.
Fortunately that was 1998, and most people were still just as excited about the fact as I was, so nobody cared. In fact, I got compliments of my “3D-effect” on the website, created with the usage of different font colours! To amuse you, here’s the layout in question:

And yes, that is an animated cat on the top of the page. It was the times when you could not possibly design a website without adding animated gifs on it and “clipart” was blossoming.
Next thing of course was the fonts. What could possibly say more about your personality than the selection of fonts? And because you have a personality, you have to choose Comic Sans Ms, just like every other beginner out there. Having to let go of the crazy fonts and colours can be truly a emotionally painful growing experience. The web safe selection of fonts is just so boring! No personality, no nothing! But in the end we all give up - we hate the websites created with crazy fonts and realise that other people hate our website with crazy fonts.
These days the biggest temptation comes in the form of widgets. Put in a shout box, recent viewers of both MyBlogLog and BlogCatalog regardless of the fact that most visitors who show up on one will show up on the other, or the fact that they all came through EntreCard just to fly by your blog without reading a word and you want to reward those fleeters by giving them a drop back and some link love for dropping a card. Then you have to show your Alexa ranking, Technorati, SezWho and BlogCatalog rating. Your readers simply have to know where on earth your last visitors came from so you add that thing that shows the towns and countries of your visitors, Live Traffic Feed. You don’t see the tree from the forest any more, and the blog loads up like an old horse pulling a load of rocks uphill. However broad your band is, it is never broad enough to cater for all those widgets!
Furthermore, you have to understand that the bulk of the widgets have not been designed to help you or your reader. They are designed so that you would put a free link to their creators website onto your site. Most of them are utterly useless. Just because a widget is free to use, doesn’t mean you should use it. The same way as just because you can change the font colour, doesn’t mean you should. Just like just because you can spit for 5 meters doesn’t mean you should. Get where I’m going at?
There are a lot of free templates out there that you can pick and use as your blog template. Take advantage of them! You don’t have to do everything yourself. I have been educated in web design at a very respected school back in Finland, and I still use ready made templates just because it’s easy, convenient and frees up my time to do what is really important; Write. What I do with them is fiddle around with the colours and images to get a look that is more me. (This layout for example was grey. I don’t want grey, I want orange! And no, I don’t think this one is just perfect, no. Enough fiddling is enough for me. :p )
If you are new to blogging and web design, you will have to learn to control your enthusiasm. Running around franticly finding the next cool and hip gadget is going to drive you crazy and not necessarily drive you traffic - apart from away from your site. Every time you find a widget you want to use, stop to think: What value does this add to my reader? How is this going to help my reader to find what he wants from my site? If it is not beneficial to my reader, will it be really beneficial to me? If it is beneficial to me, is there a way I can use it without posting it to the blog? Like Alexa ranking. If your rank isn’t really good, I don’t understand why you should show it, unless you are selling advertising. If your ranking is good, then probably your comments area is blooming, so that possible advertisers know already that your blog receives engaged readership who take interest in your blog for longer than just dropping that EntreCard.
There are two rules you should follow when designing websites: Less is more and KISS - Keep It Simple Stupid. Unless you are doing an art project, in which case you are allowed to go nuts - but you knew that already. The trick is to break rules with style, but if you’re not sure what you’re doing, you’re better off just following the rules. You should be aware of one more thing. The net has a fashion. Blogs can get old fashioned. At the beginning of the year every blog had a Live Traffic Feed, and now… I can’t see them anywhere. Things change and you have to change with them, just like shopping for clothes.
Now that I got Pushhyarag2000’s blog into a readable state, he will have to teach me how to drive the traffic to a blog. Geesh that guy is like a goat herder getting people on his site!